We live in the world where everybody is gunning for cheap and best and loyalty is rarely seen.
We are accustomed to compare the price and choose whoever is having the cheapest deal. Same goes for people doing freelancing, as in that field also the customers always want cheap and best. This is a never ending race and only customers benefit from it. Well, I am not judging if it is right or wrong.
However there are another set of people and organizations who don’t talk about being cheap, rather their focus is to create something which have an impact, that something is a relationship, an amazing product or service and they are doing really great. American entrepreneur and investor Seth Godin talks about this phenomenon in his book “All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All“.
We have a choice either we could be among people who fight to be cheap and best or we could create a culture which cares for relationship and customer satisfaction because that’s where loyalty comes from and because it has a long lasting impact.