Book Learning: Steve Jobs by Walter Isaacson: Why We Should Focus

I am learning so much from the book Steve Jobs by Walter Isaacson, chairman and CEO of Cable News Network (CNN) and the Managing Editor of Time. In the book Walter has mentioned that Steve’s biggest strength was knowing how to focus.

Upon his return to Apple in 1997 he did so many revolutionary changes that we could not comprehend. Some of them are: completely changing all the board members of the company, shutting down 90% of the projects that was going on at that time and many other changes like that.

stevejobsIt’s true that Apple was on the verge of bankruptcy, and everything somehow look Okay if we see from now. But it was real chaos  at that time, he fired almost 3000 employees and that too with 2 weeks notice only. In the book it has been mentioned very well on how the things were at that time, and it was really horrible.

While everyone was happy to see Steve return to Apple but, a very few people liked Steve as a person because of his nature and personality. Doing these unholy things in the company and that too with a very little support from the people around you is pretty big. It’s like you know people are going to hate you for doing that and you still have to do it because of a bigger purpose.

I remember many times I have been demoralized by my close ones as not to do something and I have not considered it for the sake of them.

We get demoralized by people around us and we feel sad if not supported by our close ones, we should learn this virtue from Steve. It’s not about right or wrong, because being right or wrong is just a matter of perspective and it’s more about what we believe into. It was because he was able to see a picture which other people around him could not see and he didn’t care and he went ahead with his decisions anyways.

Steve was so focused on what he believed in that nobody could shake him, he was in deep trouble because of many other traits that he had, but this was one those which helped him to rise to the top again.

In one of the meetings Steve mentioned “Deciding what not to do is as important as deciding what to do”.

Thank you,



Published by Faisal

I am Faisal , a software developer @ Oracle, Hyderabad. Trying again my hands on blogging after several failures. Apart from blogging, I like cycling, running, and clicking pictures(who doesn't), I like to be productive in general.

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