He suggests everyone to write 10 ideas every day. As freaky as it sounds, it really has been very difficult for me to adhere to this practice, however I try my best and write as many ideas as I can. I am developing this habit to exercise my idea muscles(more on that later).
Ideas are like drugs, when we conceive them we are so intoxicated by its effect that we are unable to think it’s pros and cons. It’s only after one week of conceiving the idea we are back to normal.
I consider an idea to be strong only if it has survived one week of thrashing and criticism by others. If your idea can endure that, you might have a chance to make it big.