Today I witnessed the fierce competition between two giants in the transport industry.
Ola and Uber are going out of the ways to increase their market share in Delhi. While talking to one of the Uber drivers I got to know that Uber pays him by Rs 12 per kilometer and charges it’s customers by Rs 6 per kilometer. It’s a fiercely competitive pricing and would definitely drastically increase the market share of Uber.
Ola, on the other hand, is focusing on adding values to the customer by giving them free Internet while they are in the car. I am pretty sure Uber guys must be working on it already and we would have the internet in Uber cars as well in a short while.
If you haven’t tried any of these services it’s the best time to do so because of the slashed pricing. It’s pretty obvious that they are going to increase the fare once the customer and driver base reaches a critical mass. Until then customers can reap the benefit of competition.