Do It Now

#AnIdeaADay #DoItNow #JustDoIt #BrianTracy #Nike #DanWieden

Gary Gilmore’s last words were “Let’s do this.” His words were actually the inspiration for the slogan “Just do it” by Nike. The strange thing is that Gary Gilmore wasn’t a great guy, on the contrary, he was a murderer and when the executors asked him for his last words, he said, “Let’s do this“.


Dan Wieden, the co-founder of advertising agency Wieden-Kenney, was there at the time of Gary’s execution and at that time he was struggling with a tag line. He came up with “Just do it” after Gary’s execution and it became one of the best taglines of the 20th century. Brian Tracy has mentioned about this story briefly in his book, “How To Master Your Time” and the story was worth digging and sharing it with others.

Reminders like, “just do it“, “do it now“, serve as a very effective spiral breakers and saying it out loud is often one of the best things we can do to get out of our comfort zone and start doing the work at hand.

Published by Faisal

I am Faisal , a software developer @ Oracle, Hyderabad. Trying again my hands on blogging after several failures. Apart from blogging, I like cycling, running, and clicking pictures(who doesn't), I like to be productive in general.

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