Yesterday I talked about the two guys in a room analogy. When I first read about it I was dying to know how to get the shy guy to work (i.e. use my subconscious). In real life too our conscious mind almost always shadows the subconscious and I have been finding out the answers to get to our subconscious for a very long time.
This time a more practical approach have been discovered. Dr. Richard Wiseman in his book shares that if we want to get ideas from the shy guy we have to keep the other guy busy in some other activities. This approach is the opposite of what we actually do.
This approach says that if you have a very difficult challenge at hand and you are stuck somewhere, take a step back and indulge yourself in some other activities, take your mind off of the problem at hand and do something totally different. This will keep your conscious mind busy with the new problem at hand which is actually a disguise to keep the conscious mind busy. While the conscious mind is busy in solving the toy problem, your subconscious would be at work to find the most optimal solution of your first problem which was your actual problem.
The author Richard Wiseman in his book “59 Seconds” shared a very beautiful analogy which I can’t resist sharing with you. There were two guys in a room, both were told to come up with something creative. The first guy, shy but extraordinarily creative. The second guy, less creative but very vocal in nature.
When the boss told them to come up with something new. The second guy persuaded the first since he had all those people skills and managed to pitch his idea to the boss. In the end, the boss instead of having an extremely creative person in his team ended up with a mediocre idea.
The shy guy is our subconscious mind, and the one with all the people’s skill is our conscious mind.
Locus coeruleus is the part of the brain which is responsible for attention, memory and cognition control(meaning the process of acquiring knowledge and understanding through thought) and emotion. Now that you know what it does and why we need it in our day to day life here’s something which you might find interesting. Richard Wiseman in his book “59 Seconds” suggested to lie down on the floor to get the creative juices flowing. In the TV series “House M.D.”,Dr. House is seen lying down on the floor while thinking and that too in his office. Since he is a sociopath and a moron who doesn’t care what others think of him, lying flat in his office seemed to me his way of thinking and it never occurred to me that he might be doing that for a reason. Lying flat on the floor increases the blood flow in Locus coeruleus and we become more creative.
Richard Wiseman says that group brainstorming is a myth. It’s a bold thing to say since every other company uses it for almost anything, but he has got his statistics and research from the psychologists which say otherwise.
He says (and I found it true for at least myself) that when we are in a group most of us stay in a dormant state. We only speak (most of us) when we no longer could stay silent. So if the motive of the group brainstorming is to collect ideas without criticizing anybody else, we end up accepting ideas from only a few people in the group, people who are outspoken(who may not be as creative as a shy guy in the room who is the most creative of them all).
Dr. Richard suggests that we should not brainstorm with too many people in the room, 3-4 people are enough and by reducing the number to the minimum we can get maximum participation from all the candidates which lead to a greater probability of coming up with creative ideas.
Time to time we all get stuck (honestly, I get stuck and get out of it every single day). I know how frustrating it is to get stuck. Problems are annoying until we have found the solutions. So is there any way to get to the solution faster?
Actually, yes. There is a way.
Remember the subconscious? The part of our brain which we have trouble accessing. It’s unbelievable, it has the key to every solution and we all have it. How awesome it would have been if we all have regular access to its powers.
In “59 Seconds”, the author Richard Wiseman suggests using your subconscious mind to solve any problem, by letting your subconscious work in the background. It can easily be achieved by letting the problem go from the conscious mind and focusing the attention towards something totally different for some time(say 15 minutes). By doing that the subconscious mind comes up with solutions and gives it back to conscious which is easily accessible.
Marketing is important, it’s obvious, and I know it’s a trivial information but often we think that if we have the product, the right product it will sell for itself. And that’s also true but it takes way more time if we are going that way.
In my neighborhood there’s a new mosquito repellent(well it’s new for me since many people are using it for a long time), it’s effective, it’s cheap, it’s non-toxic, and people love it, more importantly, it’s way-way more effective than the best mosquito repellant we generally use and it’s also way cheaper them. The only problem is that a very few people know about it.
After going through a series wiki links I found out that Citronella incense sticks are a plant-based insect repellant(I use it for mosquitos only). There are several other usages of Citronella and it has been registered for use in the United States since 1948.
If only more people have known about it, it would have been a hit long time ago.
While there was no question that the attack occurred and that some neighbors ignored cries for help, the portrayal of 38 witnesses as fully aware and unresponsive was erroneous. The article grossly exaggerated the number of witnesses and what they had perceived. None saw the attack in its entirety. Only a few had glimpsed parts of it or recognized the cries for help. Many thought they had heard lovers or drunks quarreling. There were two attacks, not three. And afterward, two people did call the police. A 70-year-old woman ventured out and cradled the dying victim in her arms until they arrived. Ms. Genovese died on the way to a hospital.
– The New York Times
One of my relatives shared a story of how nobody on the road helped him when he met with an accident where he was severely injured. Coincidently I was reading about “Murder of Kitty Genovese”, an American woman who was stabbed to death outside her apartment in the New York City, on March 13, 1964. There were 38 witnesses who saw or heard her cry but none of them called 911(the emergency number in the US).
There is a reason why 38 people behaved in that way, there is a reason why nobody helped my relative when he met with an accident. It is not that we all have forgotten humanity. Not at all. Tough it may seem like it and many believe that overall humanity level has been decreasing and I can’t argue with that.
When we are in a group, we think differently, we think it’s not our responsibility, we think someone else would take care of it. On the other hand when we are alone or when we are in a group of a few, the responsibility is divided equally and we end up doing the right thing instead of procrastinating it for the others.
Richard Wiseman suggests that if you collapse on a busy road ask for help directly to any friendly face. By doing that you are much more likely to get a help than by just waiting for someone to help you.
We eat much more than usual if eat in front of a TV or more generally put a distraction. It’s true that eating while watching is much more fun but it’s not good for health. In the book “59 Seconds” the author also suggested eating slowly.
The communication between the brain and stomach is little slower than the other organs. The brain doesn’t immediately register that the stomach is full, it surprisingly takes whopping 20 minutes for the brain to fully comprehend that it is full. It gets worse if we eat with a distraction meaning a movie.
This was the first time I have ever donated money to Wikipedia. Though it was a small one but I felt really good about it. While talking to one of my friends I got to know how he donate money to the podcast he listens to and how good he feels after each donation.
I barely knew anyone in my personal life who ever donated money to these online organizations and I always assumed that there are plenty of people taking care of such organizations. But if they are asking for donations there must be a reason for it and it’s worth finding.
Imagine if Wikipedia started to charge us like every other encyclopedia before it. Things won’t be that easy if that would be the case. We no longer could say to our younger ones that knowledge is free and it would be a horrible future.
This article was to let you know that common person like us should also take part in such donation.